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Symbol Media Group joins the BattlePass Studio Network

BattlePass Studio (or just BP) is the first venture builder (also known as ‘startup studio’) organization set in Bulgaria and one of the few operating in the CEE region. In a nutshell, this is a company specially designed to launch other companies/startups and to help young entrepreneurs build and grow their teams and ideas. BattlePass Studio unites specialists and companies with various skills and competences such as technology, product development, UX & UI, legal, finance, marketing, HR. The model
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How we helped a small business increase its online revenue with 352% during the COVID-19 lockdown

It was an unexpected, strange and stressful time – the two months of COVID-19 lockdown in Bulgaria changed everything for all the clients and, of course, for us. We had to deal with an unprecedented situation, and we had no time. Some of our clients who relied entirely on their physical locations (like gyms or restaurants with no delivery options) decided to close their operations altogether. But there were also other ones. They already had online stores complementing their
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5 crucial mistakes to avoid if you don’t want to fail in your online marketing efforts

Everyone wants to be successful in their job, and if your job is online marketing or you have an online business, the possibilities to succeed and to improve are countless. But so are the threats and the blunders that could make all your investments in time, plans, money, and people senseless. Even professionals are not insured against errors since the field is extremely dynamic, challenging, and often unpredictable. Based on our experience, we outlined 5 crucial mistakes to avoid if
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The first edition of Soft Unit Conf united business and the professionals in the IT sector

Expert lectures, exciting discussions, useful practical tips and innovative workshops, offered the first edition of Soft Unit Conf, which gathered over 1500 people at the Sofia Event Center on September 28 and 29. The conference, organised by SoftUni and FlyEvents, proved to be a leading technology event, presenting the most up-to-date trends and best practices in the field of software development, digital marketing, IT entrepreneurship, blockchain technologies and markets. Bulgaria offers excellent living conditions, careers and development in
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Soft Unit Conference reveals opportunities for career growth in the Bulgarian technology sector

The potential of the most important unit in every economy – the person, is the focus of the first edition of Soft Unit Conference, which will be held on September 28 and 29, 2018, in Sofia Event Center.
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How to plan a great event

The secret behind each great event is to give the audience an experience to remember. Find out more about how to plan your next event by following these 5 steps.
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5 reasons to use animation when advertising

Advertising is changing its face everyday and Animation is the new trend. If you wonder how to increase your brand’s online presence and share content that engages, resonates and compels your target audience to take positive action, Animation is the answer. Here are 5 reasons why to use animation when advertising. Animation engages If you want to grab attention and create content that engages, the first option you should think of is animation. It gives you amazing possibilities like saying
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Welcoming tennis superstars in Sofia, Bulgaria

For a second consecutive year, Sofia is a host to a tennis world tournament of the ATP Series, organized by Garanti Koza. Symbol Media Group is honored to be a partner in the event and its organization. This year we were responsible for the overall communication processes, consultancy regarding organizational issues, the video and photo shooting, promotional activities during the event and the special Player’s Party. The latter features a list of 2000 specially selected guests, who were all personally invited
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Christmas Concert “Maria Prince & Andrew Marriner”

This year we decided to have a bit different gift for Christmas for our clients and partners. Instead of the usual material stuff we are used to getting and putting on a shelf to gather dust forever we wanted to keep the holiday to its roots – the experience and the Christmas spirit. Thus we partnered with one of our newest clients – the Sofia Philharmonic Orchestra, and created a special event on the 29th of November. The concert featured
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New Business Ideas

Getting involved in a conference that was one of the leading in the region for several years and that suddenly stopped, skipping a crucial year was not an easy task. But we always knew there is a gap between theoretically oriented lectures and the real business. Thus we had to do it. We had to contribute to the whole environment and we ourselves are part of it. This is why we decided to change the focus. And create something more
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