The first step was to create the video and tell the story behind one of the biggest companies in the country and world-wide. We decided to shoot in the office with real employees as the trends presented that the public trusted employees far more than anyone else in a certain structure. Also we thought things might go more authentic, real and probably even wild this way. Our team wanted to know with what are we working so we requested a brief information of 2-3 people from every department that Aon found interesting – nothing workwise, just a bunch of random facts. After reading all the info provided we were inspired and we knew that the best way to present Aon Bulgaria is to tell the story behind the results – to combine these facts about these people’s lives with their work achievements. So we called all the random info “superpowers” and showed how everyone is an overachiever because they are a superhero behind the desk and in real life! This way we managed to show both the progressive thinking of the company and their astonishing success.