Hire-A-Local

Pin which ever point you like around the world and find a friend there. It sounds superstitious? Not with the website of Hire-A-Local. You can guess that when they came to us wanting to make them a video, presenting the firm the team of ScreenMixer jumped
 
Our team created the logo of the brand that represented the overall idea, having the symbolic pin character incorporated in itself. Then it was time to create the brand’s animation character. Someone who will carry the message, the meaning and be a very authentic local. Well, we like pizza, we like pasta, who doesn’t, it was obvious we’re not going to draw a British guy. So we created the typical local Italian hipster as the perfect character to represent the brand. It incorporated the lifestyle element, the inside knowledge, carrying a basket of things that make that world’s most favorite cuisine and it sure looked local. Who wouldn’t want that guy for a friend!

The hard part was to communicate with the public what the website did and how it helped a certain individual, what was the idea behind this whole project that just sounded cool. In order for this video to be as informative as we wanted but in the same time not loosing the engagement effect we’re always striving for, we knew – it couldn’t be anything else but an animation.

The grand finale was presenting the characters, logo and video to the client who almost lost their breath. Well, as we said back then: “Your idea is so great it was everything we needed to do this so the congratulations are on you!”. For us the best part was that it turned out to be as we’ve imagined it and it fully represented the client, being their first branding effort.

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