The hard part was to communicate with the public what the website did and how it helped a certain individual, what was the idea behind this whole project that just sounded cool. In order for this video to be as informative as we wanted but in the same time not loosing the engagement effect we’re always striving for, we knew – it couldn’t be anything else but an animation.
The grand finale was presenting the characters, logo and video to the client who almost lost their breath. Well, as we said back then: “Your idea is so great it was everything we needed to do this so the congratulations are on you!”. For us the best part was that it turned out to be as we’ve imagined it and it fully represented the client, being their first branding effort.