The initial advertising campaign involved 3 teasers, a mini website for the event, Google AdWords campaign and a promotion in the social media. You can imagine that after such a massive web campaign and considering it was OneCoin’s biggest event that year the interest was more than enormously big.
But while our marketing team was in their zone our designers were not taking a nap. Considering the event and the fact we agreed to help with the branding we designed quite a few things: overall graphic design, event program, venue map, advertising materials, the stage, guest passes, photo walls, web, promotional spaces, awards, and presentations. You can image that the office was literally like a factory full of minions. Not to add that we were engaged in helping with the very special gala dinner that was part of the event – the birthday of Dr. Ruja Ignatova, CEO of OneCoin, herself.