OneCoin

 
 

The initial advertising campaign involved 3 teasers, a mini website for the event, Google AdWords campaign and a promotion in the social media. You can imagine that after such a massive web campaign and considering it was OneCoin’s biggest event that year the interest was more than enormously big.

But while our marketing team was in their zone our designers were not taking a nap. Considering the event and the fact we agreed to help with the branding we designed quite a few things: overall graphic design, event program, venue map, advertising materials, the stage, guest passes, photo walls, web, promotional spaces, awards, and presentations. You can image that the office was literally like a factory full of minions. Not to add that we were engaged in helping with the very special gala dinner that was part of the event – the birthday of Dr. Ruja Ignatova, CEO of OneCoin, herself.

World’s second biggest cryptocurrency, OneCion, decided to hire us for a project – to partner with their staging agency and brand their annual meeting, carrying out the initial marketing campaign and shooting teasers, presentations, interviews, and after movies in London.

The moment everything was done and the SSE Arena, Wembley in London was crowding with people the team of ScreenMixer came in to shoot backstage and front stage and capture every single moment – the presentations, backstage interviews we carried out ourselves, a teaser that was about to be released just a few hours before the event and of course footage for the after movies.

We won’t lie to you, it was a month of bloody hard work but after we saw the final results we knew it was more than worth it!

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