Preyah

 
 

“All the bright places”. Have you heard the name of this book before? Well, during that video it was a best seller that just stepped into the Bulgarian market. The crew of ScreenMixer got a very interesting project during that time – to incorporate it in the new video of one of the biggest pop stars in Bulgaria – Preyah. The X-Factor favorite had won the hearts of everyone and was already building her new career, it was a big shot both for her and us.

So we sat down and read the book. We knew the reviews but we literally lived on reading the book again and again and waiting for Preyah to write her song inspired by it. She did it. And our reading turned into a week of non-stop listening to Preyah and skimming the pages, imagining how the video would look like and writing down ideas. We knew we are not going to do the typical music video, Preyah’s song was so deep and groovy, the book was amazing it was a combination of three different types of art. So we decided to shoot a music video that will remind of a short movie with no speeches whatsoever. A video that would tell a story in a more film-wise direct approach. We wanted for it to be black & white as the tendencies in the music video industry were going in that direction and it would’ve put more emphasis on the overall broody feeling. We went out of our comfort zone to create something special that meant a great deal to us. We managed to combine three arts, the three greatest arts of time probably and create a wave that touched everyone it ran through.

The final results were astonishing – it was our first big music video as a team and now everyone knew it is definitely a part of what we want to do in the future. The book representatives were more than happy, Preyah took the music scene once more and we were all on cloud nine for sure!

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