UNIQA Bulgaria – one of the leading insurance companies chose us for its 25th anniversary campaign and entrusted us to create and develop its social media presence in Bulgaria as well as to design and perform online ads and media planning aimed to bring more awareness and increase the online visitors and users of uniqa.bg.
For the campaign marking UNIQA’s 25 years presence in Bulgaria and the new office of the company we created key visuals and slogans for print, web and branding using partly children’s drawing made by kids of UNIQA’s employees. We planned and executed online campaigns on Facebook and Google AdWords and a banner campaign in several of the biggest news and economic websites in Bulgaria (vesti.bg, dnevnik.bg, capital.bg, investor.bg etc.). We also designed print materials (posters, brochures, folders etc.), ads for print media and corporate calendar and notebook for 2018.
Since UNIQA Bulgaria didn’t have a Facebook page, we started the social media presence of the company from zero. We created a content strategy according to the global UNIQA’s standards keeping in mind the need to deliver engaging and attractive posts as well as an advertising strategy to gain popularity and fans on Facebook and Instagram.
We created monthly posting plans promoting UNIQA’s online services, company activities, special offers, job openings and collaboration opportunities and also engaging posts thematically related to company’s products for individuals and businesses.
In less than 6 months we managed to reach more than 368 000 users and get more than 1 403 209 impressions, 30 000 post reactions, 7 000 page likes and 8 000 link clicks.
The Google AdWords campaigns we run were no less effective; their main goal was to present the company and the 25th anniversary and they accumulated more than 4 000 000 impressions and more than 10 000 clicks, reaching the target audience we identified together with our client and increasing significantly not only the brand awareness but also the website visitors.