Mr. Pizza is not just an ordinary pizza restaurant, it’s a place where you can taste many of the best dishes in Sofia.
Even before Mr. Pizza became our client we loved what they do and went there regularly.
One day we decided to offer them a new and innovative way to reach more customers and this was the first step towards our future partnership.
We started with a simple idea – to have a special offer for International Women’s day on Mr.Pizza’s official Facebook page. After announcing the special offer, we also made large size posters to create awareness for the offer and put them at each of their restaurants.
The campaign was very successful. On 8th of March, all six restaurants were packed of satisfied clients.
But that was just the beginning.
A couple of months later, the next campaign was launched, ChefWars. ChefWars was probably one of the most effective campaigns of the past year. The main chefs in each of Mr.Pizza’s restaurants made a personalized master menu which was exclusive to the restaurant they manage. We challenged the customers to take a culinary tour through every restaurant and vote for their favorite chef.
We were responsible for everything, from the initial idea to the final product, like with the digital campaign, we also took care of the designs and all the physical advertisements.
After the ChefWars campaign, we also did a campaign for The Football World Cup. The football fans had the opportunity to receive a free pack of beers after ordering a special Football meal.
A few weeks later, Mr. Pizza decided to launch its own lunch menu, so we provided them with brand new eye-catching designs for the new menus.
