eCommerce is always a big challenge, especially in a relatively small market, which limits not only the target audience but also the ad budgets, therefore the possibilities and the room for mistakes. We know that the pathway to success in digital marketing is testing, testing and more testing but in some cases there is not enough time or resources for it. This was exactly one of those cases.
Still, we decided to take the challenge. We had to prepare ourselves extremely well to avoid mistakes and to achieve our goals with as little investment as possible. The first thing we did was a deep evaluation of the online store, a research of the market and the competitors and the creation of a strategy on how to quickly gain enough ROAS to be able to continue with an enriched marketing approach.
The online store had been working for almost 2 years before we met but it was struggling with no online marketing knowledge and experience. So we started with the basics: installing Facebook pixel and Google Ads Conversion tracking, uploading a catalogue for Dynamic Remarketing, creating the necessary custom and lookalike audiences, preparing the creatives and the strategy for their first campaign. It turned out to be quite a successful one, so we had the green light to go on with the marketing strategy we had prepared. By using Facebook ads, Google Ads and email marketing (once we had collected some emails) in one year we managed to achieve even more than we had originally planned: a staggering 185.59% Revenue Increase, 6.87 ROAS of Facebook Ads and 4.45 ROAS of Google Ads (even without the use of Google Shopping ads since they are not available for the target market).