It seems like it became a tradition for our company to organize spectacular New Year’s parties that fully represents our potential and give the auditory an experience to remember.
This year, we organized a spectacular New Year’s Eve party that marked our 10th Anniversary.
We decided to present the unique and already proven MULTIROOM PARTY in Paradise Center once more. The key locations in Paradise Center – SEC, Playground and Mr. Pizza were transformed into party rooms and restaurants – each of them with different and outstanding atmosphere.
The event was held under the slogan ParadICE New Year – presenting the location and the remarkable ICE theme we’ve chosen for this year’s party!
Оur guests dived into a spectacular night in the three rooms featuring absolutely different music and modern atmosphere. The event had gala dinners, bars, music stages, places to dance and attractive promotional corners where the guests had the chance to take photos and play
games with our partners and sponsors.
The most exciting part was that every guest had the opportunity to walk around and see all the rooms no matter which one they had reserved initially in order to receive a full multi room experience.
And of course, we involved some of the most popular Bulgarian artists – Krisko,Tita, ЪпсурТ, СкандаУ, DJ CASS, DJ Doncho and over 2500 guests, ready to experience something extraordinary.
The advertising campaign started with launching the website as a main information carrier for the event. The site was locked with password that only targeted and pre-selected guests had. The secret password gave them the opportunity to reserve before anyone else.
After the official launching of the website with free access, the team of ScreenMixer released four teasers that presented the artists and the the theme of the party – ICE.
We decided to to film a story plot involving our artists – Krisko, Tita, ЪпсурТ, СкандаУ, Dj CASS and Dj Doncho who were the main characters of an ICE fairytale.
We used the teasers as a primary instrument for our Social Media campaign. We promoted the videos in a creative and engaging way in order to spread the vibe and the party spirit around the auditory in the social media. As a result we have reached 36% of our target market and made a total buzz around the web.
The whole marketing campaign this year involved articles, social media marketing, website, radio ads, video campaign, BTL activities and PR. As a result, we managed to reach nearly 54% of our target market and to make more than 2 500 guests attending the event.
At the end of the night, we had more than 2500 satisfied guests, two proposals, two YES-es and very special of moments we will never forget.
Now we are totally ready for more challenges and we look forward for the next great party.
